Dorland advertising agency

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BTL Activities

POS Materials

  • Creative drafts of POS materials (miscellaneous leaflets, posters, information and presentation brochures, wobblers, stands etc.)
  • Copywriting including language corrections
  • Pre-print preparation and production

Event Marketing

  • Events for employees, partners or clients in various environment (both indoor and outdoor)
  • A draft of a holistic concept, corresponding to the overall communication strategy of a client, and the creation of a script
  • Ensuring a suitable location
  • Ensuring an accompanying programme (sports, entertainment or cultural programme, celebrities, speakers etc.)
  • Catering services
  • Personal and organizational assurance of the event
  • Production (logistics, lighting, technology, mobile equipment, photo documentation etc.)
  • A creative draft of an invitiation card, its production and sending out, follow-up
  • Accommodation and transport for participants

Consumer Contests, SMS Contests

  • Organization of all types of sales promotion contests
  • A draft of a holistic concept, corresponding to the overall communication strategy of a
  • A draft of the most suitable contest mechanic in view of the target group
  • The execution of contests in compliance with effective laws and regulations, legal counselling
  • Creative drafts and the production of supporting materials
  • The draft and the production backup of prizes
  • The logistics of sending out or handing over the prizes
  • Assessment of the contest

Loyalty Programmes

  • Motivation systems, clubs
  • A draft of a concept, corresponding to the overall communication strategy of a client
  • The draft and the execution of a mechanic of functioning a motivation system or a club
  • Organizing and leading a programme/a club (ensuring support and communicating with the participants and the members of the club, reporting regularly, solving ad hoc situations and adjusting the mechanic during the actual execution flexibly)
  • The creative drafts and the production of supporting materials
  • The draft and the production of premiums
  • The logistics of sending out or handing over the premiums
  • Assessment

Road show

  • A series of travelling sales promotion presentations
  • A draft of a holistic concept, corresponding to the overall communication strategy of a client, and the creation of a scenario
  • Contacting and providing a strategic cross partner (in case of a client´s interest)
  • Tipping and providing locations
  • A draft and an execution of an accompanying programme
  • Personal and organizational assurance of events
  • Logistics
  • Photo and video documentation
  • Reporting and assessment

Direct Marketing

  • Direct contacting a target group via direct mail
  • The sale and the rental of B2B and B2C databases, profilation
  • A draft of a strategy of contacting clients according to a target group
  • Creative drafts and direct mail consignments production