The Specialized Section
Within the framework of comprehensive service, which we provide for our clients, we have at our disposal so-called "specialized section" too. Thanks to this fact we are able to create holistic and tailor-made communication with an extraordinary flexibility and efficiency for each and every client.
PR
Public relations is an inseparable part of the communication mix. At Dorland agency we have established the PR department. This department assumes direct responsibility for the creation of truly functioning PR, which then becomes an indivisible part of holistic communication from the very beginning.
The advantage of this model is above all a flexible reaction to an instant situation on the market. Our communication thus becomes immensely efficient and operational.
Media
On preparing media campaigns we predominantly draw on market research, exact statistic data and our overall philosophy.
We always strive to offer our clients something more, which will make them different from the others, something, which will draw the attention of their target groups. Every client and every media strategy has their specific features. By respecting these features, a campaign becomes a genuine "original". We keep searching for new formats and new ways how to utilize media tools so that our client can become as visible as possible with maximum efficiency.
BTL
Dorland agency follows the trends on the market, and because of this a specialized department was created for below-the-line activities at the beginning of 2004. These activities currently gain in significance. Thanks to BTL department we are able to offer our clients comprehensive service and to ensure maximum efficiency in planning particular marketing tools. We are also able to assure that all ATL and BTL tools are well-balanced and interconnected so that the result of the campaign can be as good as possible for the client.
Strategy Planning
What is a brand, a product or a service to look like from the marketing point of view? What "face" does it show currently and where is it to get thanks to functioning communication? What is its goal? What position towards its competitors is it to occupy on the market?
All these are the questions which the strategy planning department aims to answer. Strategy planning forms a foundation stone for every marketing project, which is prepared. We are capable of creating an efficient campaign only if we determine and exactly define the position of the brand on the market. And just this efficiency and a long-term partnership are the real alpha and omega of all our activities, which we offer to our clients.